Earth Day and other initiatives build awareness of how we can work to save resources, reduce waste, and recycle what is already in use. As you build and develop your company’s website, here are some ideas to ‘Go Green’:
- Change to online Product Catalogs and brochures instead traditional paper printed.
Replace your informational products with "digital" versions that can be transmitted electronically. PDF documents are an Internet standard and a cost-effective, eco-friendly way to distribute your newsletters, brochures, manuals, ebooks and other information electronically.
- Offer email sign-ups as an alternative to traditional mailings.
Give Customers an option on how they receive sale notices, coupons and special offers. A registration for email notices that would replace paper snail mail is a winning solution for both the company and the customer.
- Report Green program's in your industry.
No one knows your industry better than you, so who better to report on what is happening in the areas of reduction and recycling initiatives? This reinforces the brand as a thought leader and builds customer loyalty.